Healthcare E-commerce Migration

Migrated healthcare e-commerce sites from WordPress/WooCommerce to Spree Commerce. Integrated Shippo, Zoho CRM, payment gateways, and built automated recurring-payment workflows.

Healthcare e-commerce on WooCommerce had hit the wall. Recurring orders were managed by hand, the catalog was creaking under plugin sprawl, and the team wanted to move to Spree without losing a single customer, order history, or active subscription. The migration had to happen while the old store kept running and the new store kept matching it on every detail customers cared about.

I started with a strict data audit: users, addresses, orders, line items, subscriptions, and historical payments — all mapped from the WooCommerce schema to Spree's data model, with a reconciliation pass so nothing dropped silently. The migration ran in batches with idempotent imports, so I could replay a batch if anything looked off without producing duplicates. On the new stack, I integrated Shippo for shipping, Zoho CRM for downstream sales workflows, and the payment gateways the business already used. Recurring orders moved from a manual operations queue to an automated workflow inside Spree, so the team stopped processing renewals by hand. The customer-facing side mattered just as much. ActiveMailer flows covered order placement, shipping, renewals, and failures — so the migration was invisible to users who only noticed that emails kept arriving on time.

5,000+ active users migrated from WooCommerce to Spree without order loss. Recurring billing and order processing moved off the operations team and into the platform, freeing real time every week. Shipped, indexed, and serving real users on the new stack.

• 5,000+ active users migrated without order loss
• Recurring payments + automated order processing replaced manual ops
• ActiveMailer-driven notifications across the customer lifecycle